Design Development

Discussion in 'Announcements' started by linnutee, Jan 16, 2017.

  1. 2017/12/15 - Decred v1.1.2 released! → Release Notes  → Downloads
  1. linnutee

    linnutee Jr. Member
    Designer

    Jan 17, 2016
    14
    30
    #1 linnutee, Jan 16, 2017
    Last edited: Jan 16, 2017
    [​IMG]

    Here’s a little announcement for what's to come regarding Decred's design development.

    Our goal was to create an engaging and recognisable identity and design direction to represent Decred across different platforms and contexts. We’ve worked out a common vision and a set of principles with Decred core team to bring longevity, togetherness, and representation for it both as a cryptocurrency and as a project in any environment.

    The estimated launch for the new visual identity and design direction is February 2017.

    What to expect:
    - The new visual identity and design system
    - New Decred main site
    - New designs for the key platforms (docs, forum, social media, webwallet, decrediton, mainnet etc)
    - Visual communication toolkit (graphical assets, icons, illustrations, typography, useful guides etc)

    It is needed to make it easier to tell about Decred. For this we’ve created the visual communication toolkit. Anyone who wishes to represent Decred can use it. It contains a set of simple + practical tools and guides for different contexts – e.g. for creating marketing materials, information/communication design or application design.

    The main site and key platforms received a design overhaul for a consistent and professional representation of Decred. The wider goal is the create international awareness and legitimacy. For new (and old) users the goal is to help with the on-boarding process, building understanding of Decred as well improving the general experience.

    If anyone plans or is currently creating new graphical content, I recommend not to use any pre-released, copied or re-drawn logos and symbols you might have already seen. Instead use “Decred" logotype (without symbol) or “DCR" in a simple, clean and bold textual form (e.g. typeface: Montserrat Bold) until the appropriate files and the toolkit is released. This will help avoid wrong first impressions and any possible confusion.

    Thank you!
     

    Attached Files:

    418Sec, ay-p, shoshin and 7 others like this.
  2. Daniel

    Daniel New Member

    Jan 10, 2017
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    Trader / Student
    United States
    Very exciting. I can't wait to see this deployed. It looks great! Good work.
     
  3. Noah

    Noah Member
    Advocate (Twitter)

    Feb 1, 2016
    154
    97
    Male
    Amsterdam
    Wow, awesome news!

    It may take some time to get used to, but I definitely like the design.

    Words that pop up in my head: clean, fresh, playful, elegance, style, integrating, outgoing, ...

    In my opinion it will also appeal to the new and upcoming generation of cryptocurrency users (smartphone kids). This may prove very important: an intuitive user experience is essential for adoption.

    Great job, just like @Daniel I'm looking forward to the launch.

    EDIT: will there also be a dark theme available? That is one of the things I love the most about the current design... very pleasant to read at night!
     
    jy-p likes this.
  4. davecgh

    davecgh Hero Member
    Developer Organizer

    Dec 31, 2015
    642
    788
    Male
    United States
    The designs in the teaser image look really nice!
     
  5. Alexoz

    Alexoz Member

    Yes can't wait! Make Decred great again!
     
  6. jcv

    jcv Full Member
    Developer

    I agree with @Noah there, I'm a big fan of at least the availability of dark themes instead of the white background ones. Dark mode being one of the things I miss most about xombrero :(
     
  7. ay-p

    ay-p Full Member
    Developer

    Dec 7, 2015
    148
    106
    Male
    From everything I've seen so far, the results are very exciting.

    Especially when it comes to implementing a consistent front-end experience across our various GUIs. Whether a user is using Paymetheus, decrediton, or Copay they will hopefully be able to intuitively understand how things work due to the design decisions being made
     
  8. linnutee

    linnutee Jr. Member
    Designer

    Jan 17, 2016
    14
    30
    Yes there's both light and dark colour schemes in the identity system. As well a gradation of active to passive schemes (e.g. "juicier" approaches for marketing materials, calmer and toned down for contexts with bigger data like mainnet)
     
    jy-p and Noah like this.
  9. linnutee

    linnutee Jr. Member
    Designer

    Jan 17, 2016
    14
    30
    #9 linnutee, Feb 6, 2017
    Last edited: Feb 7, 2017
    [​IMG]

    Hello!
    I'm doing a pre-release of the new identity, the visual toolkit and assets. The new identity and the design system will go officially live with the 0.8 launch. The highlights will be Decrediton and new decred.org main site. Some of the other platforms may come live with a short delay. I will also release a case study alongside the launch. It will cover the work that's been done the past months to provide deeper insights and answer questions.

    The battle plan is to launch new Decred logo and the symbol in sync on the same day with 0.8 launch. (Thursday)
    This package is for anyone who promotes Decred. Giving a bit of time to prepare the stuff, get it out there and get it ready to be launched.

    I hope everyone who manages any social media pages and got contacts with different exchanges and publications, etc (really wherever you notice the old Decred symbol in use) can try to pitch in and coordinate this identity launch.

    Ideally it should get updated everywhere on the same time. Imagine it like water that's been building up behind a dam for many months and now its time to let it all loose! So if You see the old Decred logo anywhere, get it changed!

    Download:
    - Identity and visual toolkit (pdf): http://www.eeter.co/Decred-VisualToolkit-060217.pdf
    - Logo package (ai, svg, png, pdf): http://www.eeter.co/Decred-LogoPackage.zip
    - Social media assets, illustration sets, icons, etc: http://www.eeter.co/Decred-GraphicAssets.zip
     
    adam2312 likes this.
  10. jcv

    jcv Full Member
    Developer

  11. linnutee

    linnutee Jr. Member
    Designer

    Jan 17, 2016
    14
    30
    Ah my bad extra http, it should work now!
     
  12. adam2312

    adam2312 Jr. Member

    Jan 11, 2016
    118
    43
    Male
    Is the logo with "Rethink digital currency" available with clear background .png?

    image.jpeg
     
  13. linnutee

    linnutee Jr. Member
    Designer

    Jan 17, 2016
    14
    30
    adam2312: added it in the attachment
     

    Attached Files:

    adam2312 likes this.
  14. linnutee

    linnutee Jr. Member
    Designer

    Jan 17, 2016
    14
    30
    #14 linnutee, Feb 14, 2017
    Last edited: Feb 14, 2017
    [​IMG]
    As promised with 0.8, the new designs started going live with the highlight of www.decred.org
    I've included a case study regarding the work that has been made: https://medium.com/eeter/decred-dev...or-a-digital-currency-17df76ab67c8#.vw8x1slhj

    Work continues on, as platforms and materials are being updated. Anyone can also pitch in by helping to update the logo and symbol launch online. If you notice the old logo in use outside the official platforms, you can help by referring the user/host to the correct logos at http://decred.org/brand/

    For any feedback, questions and requests please leave them at this board https://forum.decred.org/forums/darkroom/ (will be adding the materials there shortly as well)

    Thanks!
     
  15. Shadowlance

    Shadowlance Full Member

    Jan 9, 2016
    220
    155
    Male
    Wow, it's amazing to see how much effort and resaerch goes into something like this. Great work!
     
    Alexoz and davecgh like this.

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