I certainly will not ignore EMs, however, I am going to focus on established community members we have with established audiences first. If we let the scope get too large right away, it will be harder to "pick the low-hanging fruit" in a systematic manner. Once this model compensating and managing the marketing contractors is established as effective, I will begin adding support for additional languages and regions while refining the model. If you had to pick 2 EMs to work in, what would they be? My brain immediately gravitates to CN and IN, from the list you provided.