This has been a bit of a long-standing debate on Slack (#trading). The proposal (and community vote) is to change the name Decred to Dcred. At the end of this thread I will link to a poll, but please read the rest of the post before voting -- it is imperative you are familiar with the reasoning. Speaking from personal experience, when I first saw the name deCRED (as per the logo on the homepage), the first image that popped into my mind was that of subtracting funds (de-credit, take away credit). It turns out I'm not alone in this opinion as it has been voiced heavily on Slack as well. Here's a design blog that goes into depth regarding the design process for the branding: https://medium.com/eeter/decred-dev...gn-system-for-a-digital-currency-17df76ab67c8 A few important points I wanted to point out from this blog post: "The initial version of the logo was written in capital-italic letters DECRED and placed in a context with darker color scheme. Because of that some people made the connections of “Dis Credit”, “Not Credible” “Decry” etc. This was an issue as we would not want it to epistemologically represent discrediting (removing credibility). In order to minimize the negative connotations and help develop new associations smoothly and without friction we began dissecting the typography of the wordmark." And in regard to the old triangular logo: "Another problem besides the lack of distinctiveness was that when scaled down, Nabla simplifies to a downwards arrow. This might have become a huge passive issue in the long run since Decred’s symbol will primarily be in a trading context. There you have candlestick charts pointing up or down. Who on earth would want to see their assets having a negative direction? The downward direction is an issue i’ve noticed with several financial logos — quite recently with Nordea rebranding. I think if you’re dealing with financial stuff having any negative or downward trend hiding in your symbol is pretty much as bad as having subliminal dickbutt somewhere in there." So it is evident that avoiding subliminal negative-sentiment cues was supremely important to the designers -- in particular due to the financial orientation of the project, and I think their changes have merit, but I think the problem still remains. Not because of the look of the branding but because of the spelling itself. So this is a proposal to change the name to Dcred (or dCred if you prefer that capitalization). This has the benefit of removing the negative sentiment -- instead of thinking "anti-cred", you think "d cred", where it is obvious the d is the first letter of the another word, opposed to being a preposition. It also has the benefit of removing the ambiguity surrounding the pronunciation (is it deh-kred, dec-red or dee-cred). The benefit of this approach as opposed to a full rename (we discussed the idea of changing the name to "cred" with the domain "cred.it") is that we don't lose any existing brand traction within the marketplace which is very important, and it requires less overall documentation and branding changes (no change to the ticker symbol required, no change to the logo required except for the word component). I think this proposal is a good middle ground. I'm not a designer, but I've modified the logo to show what it could look like: Just as a bit of affirmation that the problem still exists, I asked (out of the blue) my crypto-investor friend on his thoughts of the name and this was the conversation: I understand this is only a sample size of 1 (minus the other supporters in slack), so hopefully we can get some more confirmation here if this is indeed a problem that still remains. Branding changes are best addressed early as a change in the future will require a lot more work, and it's important to reduce the brand recognition-loss surface as much as possible. I would also like to point out that on the homepage you have to hover over the logo for it to say <<decentralized credit>>, this should really be displayed by default (as has been pointed out in another thread). Poll is attached to this thread, please share your thoughts.